Case Studies

Real projects, measurable results.

A WooCommerce store, a 12,000-page SaaS site, and a forty-site agency recovery. Written plainly, with field data, so the numbers speak for themselves.

Case 01·E-commerce·6 weeks · 2025·Name withheld by NDA · UK DTC brand

From 6.4s to 1.3s LCP for a WooCommerce store

Challenge

A growing WooCommerce brand was losing checkout revenue to slow loads, failing Core Web Vitals, and frequent downtime during sales campaigns.

Strategy

Full performance audit, hosting migration to LiteSpeed, aggressive image pipeline, database cleanup, and Cloudflare cache rules tuned for WooCommerce.

Implementation

Rebuilt the theme's render path, offloaded assets to CDN, replaced heavy plugins with lightweight equivalents, and hardened checkout with a dedicated WAF policy.

Results

LCP
6.4s → 1.3s
Organic traffic
+64%
Checkout speed
3.1x faster
Uptime
99.99%
Case 02·SaaS·10 weeks · 2025·Name withheld by NDA · US B2B SaaS

Fixing indexation for a 12k-page WordPress SaaS site

Challenge

A B2B SaaS company had thousands of high-intent pages that Google refused to index due to crawl waste and thin templates.

Strategy

Log-file analysis, template-level consolidation, internal linking overhaul, and schema deployed across the product library.

Implementation

Rewrote sitemap logic, killed low-quality templates, added canonicals and structured data, and shipped a fast, template-driven internal linking layer.

Results

Indexed pages
+312%
Organic clicks
+141%
Avg. position
18 → 6
Crawl budget
-58% waste
Case 03·Agency portfolio·72 hours · 2024·Name withheld by NDA · UK WordPress agency

Recovering 40+ hacked WordPress sites in 72 hours

Challenge

An agency's portfolio was hit with a coordinated malware campaign that injected spam and broke Google Search Console trust.

Strategy

Rapid triage, forensic scans across every site, prioritized cleanup, and platform-wide hardening baseline.

Implementation

Removed all backdoors, rotated credentials, enforced 2FA + WAF, deployed continuous integrity monitoring, and requested Google review for flagged domains.

Results

Sites cleaned
40+
Google warnings
0 remaining
Reinfection rate
0%
Recovery time
< 72h
Case 04·Membership·Coming soon

Case study slot: WordPress membership site scale-up

Challenge

Placeholder — waiting on client sign-off before publishing details.

Strategy

Placeholder — will document platform, tooling, and approach here.

Implementation

Placeholder — will document deliverables and rollout plan here.

Results

Metric 1
TBD
Metric 2
TBD
Metric 3
TBD
Metric 4
TBD
Case 05·Agency retainer·Coming soon

Case study slot: multi-site agency performance retainer

Challenge

Placeholder — waiting on client sign-off before publishing details.

Strategy

Placeholder — will document audit scope and roadmap here.

Implementation

Placeholder — will document quarterly deliverables here.

Results

Metric 1
TBD
Metric 2
TBD
Metric 3
TBD
Metric 4
TBD
Case 06·Publisher·Coming soon

Case study slot: publisher Core Web Vitals turnaround

Challenge

Placeholder — waiting on client sign-off before publishing details.

Strategy

Placeholder — will document CWV strategy and rollout here.

Implementation

Placeholder — will document template-by-template fixes here.

Results

Metric 1
TBD
Metric 2
TBD
Metric 3
TBD
Metric 4
TBD

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