Technical SEO Services for WordPress & WooCommerce
Good content can't perform if Google struggles to crawl, render, or index your site. I find the technical barriers on WordPress and WooCommerce sites, fix them safely, and check the result in Search Console. Technical SEO supports rankings, but it doesn't guarantee them.
Symptoms & Diagnostics
Signs your WordPress site has a technical SEO problem
- Pages you published don't appear in Google, or appear much later than they should
- Search Console shows "Crawled, currently not indexed," duplicate pages, or canonical warnings
- Rankings or traffic dropped after a redesign, migration, plugin change, or hack
- Google shows URLs you never created, such as spam pages or parameter variations
- Your site fails Core Web Vitals on mobile
- A WooCommerce store has filter, cart, or search URLs competing with its product pages
What I review on a WordPress site
- Crawlability: robots.txt, blocked resources, and how Googlebot reaches your pages
- Index coverage: what Google has indexed, what it excludes, and why
- Canonical tags and duplicate URLs, including tag, author, date, and pagination archives
- XML sitemaps: whether they list only pages that should be indexed
- Redirects, status codes, and broken internal links
- Structured data: whether schema is valid and matches the visible content
- Internal linking: whether authority reaches your most important commercial pages
- Core Web Vitals and mobile rendering on real templates
- WooCommerce specifics: product variations, filters, faceted URLs, and checkout paths
What you receive
- A prioritised audit, ranked by likely impact and effort
- Evidence for every material finding (screenshots, URLs, Search Console data)
- Fixes implemented directly, or precise instructions for your developer
- Verification that changes were applied correctly and accepted by Google
- A short list of what needs ongoing monitoring
Process
How the work runs
- 01
Crawl
Collect evidence from the site, Search Console, and representative templates.
- 02
Diagnose
Connect each symptom to its technical cause and business impact.
- 03
Implement
Apply agreed fixes, tested on staging where the change is risky.
- 04
Monitor
Recheck index and crawl signals and document what needs longer observation.
Case Evidence
Proof from real technical SEO work
Recovering from 120,000+ unwanted indexed URLs
After a WordPress ecommerce site was hacked and cleaned, Google still held a very large set of malicious URLs. I removed the source, corrected the sitemap, handled the unwanted URLs with 404 and 410 responses, and tracked the Search Console count as it fell from 120K+ to about 30K, then about 20K. These are progressive Search Console observations, not a ranking guarantee.
Cleaning up index bloat after a security incident
A structured cleanup addressing indexation bloat, obsolete parameters, and server error handling following a security event.
Core Web Vitals work on mobile
A recorded mobile Lighthouse improvement from 61 to 92, with LCP falling from 8.5s to 3.3s, under the recorded test conditions.
Architecture
Technical SEO for WooCommerce stores
Online stores create SEO problems that brochure sites don't: thousands of filter and sort URLs, near-duplicate product variations, paginated categories, and slow checkout paths. I check which of these URLs should be indexed, canonicalised, or kept out of search, and make sure your sitemap and internal links support your real product and category pages.
Fit & Scope
Who this is for
- Businesses and content sites running WordPress that publish regularly but aren't growing in search
- WooCommerce stores with indexing or speed problems
- Teams that recently redesigned, migrated, or recovered from a hack
- Agencies that need a technical SEO specialist for client sites
Service Coverage
Where I work
I work with businesses in the US, UK, Canada, and Australia, and I schedule calls and reporting around your time zone.
Frequently asked questions
Technical SEO FAQ
If your situation is not covered, send the details and I will confirm whether I can help.
Discuss your website
Want to know what's holding your site back? Request a technical SEO review and I'll tell you what I'd look at first.
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Continue your review
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